The desired outcome of this is your work gets considered as good as those who are also on the complication album. But once that link was made benzino was able to put himself on the cover of his own top selling magazine and through the links he made create his own compilation mix tapes with him featuring. It’s safe to say that outside of Boston there was little hype. What do owning a magazine and being a rapper have in common? Well let’s look at benzinos visibility in the game before he got involved with the source. This all however comes at a cost and even though Jeezy isn’t regarded as a top ten rapper his album sales would tell a different story.Ī great example of how marketing can create the perfect channel for an artist is by looking a benzino. Yoube jeezy said the key to getting a hit record was to flood the market with your cds. 50 have argued with Interscope to promote the album properly which has led to several delays and arguments regarding what make an artist, the promotion or the skills. It could be argued that the wrong methods of promotion were used as key demographics were not targeted properly.ĥ0 cent also kicked off at interscope recently as the delay of his album “street king immortal” has been delayed since 2009. Olivia apparently cost 50Cent $1 Million through promotion costs however her album was a commercial flop. The question that should be asked is what level of promotion can justify the potential of an artist. Illmatic although lacked promotion was positively met by critics and over tine became an icon of hip hop music. Dj who kid famously stated how The Eminem Show was already several times platinum before anyone at Interscope had even thought up a promotion budget. It felt good to get in the studio with Rae and Ghost.”Īrtists with followings such as Eminem and jay Z can really on fans to buy the records without and promotion. “We didn’t have a lot of time to work on it. On the Wu Massacre album Meth stated Def Jam put a rush on it,” Meth said. Method man also went at Defjam stating the budget just wasn’tįor him to be paying producers just of their name on a track. DMX blamed the lack of funding he received from Seven Arts Music. Then came the trials and tribulations of DMX, the last album ”Undisputed” failed to really impact anyone outside of DMX fans, the industry just moved on. DMX’s albums which were on DefJam (N then there was X) performed much better in the charts, boasting high quality production, big budget music videos and all-star features. Honorable mentions to DJ KAYSLAY for providing us with the mixtapes and keeping the StreetSweepers vibe alive.Ī lack of promotion has been cited as the downfall of many hip hop albums. PASHS is wishing Papoose all the best of luck with the album and we genuinely cant wait for it to drop in 2 hours time. PASHS like other fans is waiting for the album to write an official review but was able to find a quick note from Papoose himself in regards to his last few years in the game and a thank you to the fans. By 2006 and after another round of mixtapes it was official that the album was being shelved. After a set of mixtapes in 2004, by 2005 his debut album was being hyped by Djs, online editorials and through fans sharing information. Every quarter Papooses mixtapes have dominated the mixtape underground with fans eager to get the next fix, these tapes established Papoose as a solid top 10 MC with consistent flows and a “new school” touch of punchlines. Today the album is already trending online, Papoose has kept his fans hungry through releasing 28 mixtapes since 2004. Papooses album Nacirema Dream will be released in a matter of 2 hours. Dr Dre and Ice Cubes duet album which was never released) relied on the reputation of previous albums to create a buzz, but today fans world wide will be at the end of a long wait. When talking about anticipated albums the most common that comes to mind is Dr Dres Detox which has been over 12 years in the making. Busta Rhythms famously stated in an interview with This is 50 about how prior to releasing an album he was satisfied with dropping bars on other projects for a fee and had no plans to drop a solo album inadvertently this caused fans to fiend for his music. Ice Cube, Saigon and Lloyd Banks all share a similar story regarding their debut albums, they had kept their fans hungry through “freak verses” on other projects. Very rarely in hip hop can a rappers debut album be the most anticipated album through its reputation, exclusivity and fan following.